Charles Davidson awarded Mornington Peninsula Regional Tourism’s Legend’s Award

As a leading pioneer in geothermal bathing in Australia and prominent influence in the tourism industry, Charles Davidson is the recipient of this year’s Mornington Peninsula Regional Tourism Legend’s Award.

“It is with great humility that I received the honour of joining the ranks of the Mornington Peninsula Tourism Legends. In these pandemic times, everyone in our industry sector has had to stand up and work doubly hard to survive, revive and seek to thrive once again. Now more than ever it is how we choose to engage and interact with our community that is paramount to building the kind of society we want to live in.” – Charles Davidson, 2021 Mornington Peninsula Regional Tourism Legend.

This award has been introduced to not only recognise the commitment an individual has to the tourism organisation they work in or for, but additionally acknowledge their contribution to and leadership in the tourism industry as a whole.

As our Founder, Chairman and Creative Director, Charles has led an extensive and admirable career.

“It’s a really well-deserved honour. Since the late 1990’s, Charles has identified an opportunity to broaden tourism on the Mornington Peninsula and he has done so with tremendous success. His passion and commitment to have the Mornington Peninsula recognised as a leading wellness destination is absolutely outstanding.” – Roger Lancia, Chairman of the Mornington Peninsula Regional Tourism Board.

Whilst on an Asia Pacific fellowship in 1992 in Japan, Charles was inspired to bring the immersive experience of Onsen bathing back to his hometown of the Mornington Peninsula. After eight years of hard work with his brother Richard to make this dream a reality, we finally opened our doors to customers in 2005.

Today, we have become one of the most successful wellness experiences on both national and global scales, continuing to attract over 500,000 visitors every year. In 2010, we were awarded the first Victorian Tourism Award, and have been inducted into the Victorian Tourism Awards Hall of Fame in Health and Wellbeing, Tourist Attraction and Ecotourism categories since.

For the last eight years, we have been awarded Global Winner and Oceania Winner at the World Luxury Spa Awards, taking home accolades concurrently from 2020-2021. As a place of relaxation and reconnection, we continue to showcase the natural beauty of the region, bringing people together, in a coastal oasis.

Alongside his dedication to the local region, Charles has made a profound impact across the spa and wellbeing industry, including as current Chairman of the Global Wellness Institute – Hot Springs Initiative, and most recently establishing the Australasian Hot and Mineral Springs Bathing Alliance in recognition of the emerging new businesses.

Previously, he has worked as Chairman of the Victorian Tourism Industry Council, Director of the Australasian Spa and Wellness Association (ASWell) and Director of Mornington Peninsula Tourism for nearly six years. Passion and resilience have been two major pillars of Charles’ entrepreneurial success over the years, making him a well-deserving recipient of this year’s Mornington Peninsula Regional Tourism’s Legend’s Award.

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